The Traditional Diamond Supply Chain Problem

The conventional lab-grown diamond pipeline involves multiple steps:
1. A diamond growing company produces the rough stones.
2. Polishing companies (often in Surat) cut and polish these stones, then sell them to traders in Surat.
3. Surat traders sell to traders in Mumbai.
4. Mumbai traders export diamonds to international trading hubs (New York, Los Angeles, London, Hong Kong, etc.).
5. Jewelry stores purchase the stones, sending them to separate manufacturers to create the final jewelry pieces.
Each of these steps can add 4–6 price markups before the jewellery ever reaches the consumer, making diamonds unnecessarily expensive.

Our Mission & Vision

Our Mission
To democratize the diamond market by delivering responsibly-grown, impeccably-polished diamonds directly to consumers—free from multiple layers of overhead.
Our Vision
To make diamonds an investment again by combining ethical sourcing, top-notch craftsmanship, and competitive pricing.

What Makes Civia Jewel Different

Fully Integrated Model

Our Process

Growing

We use cutting-edge techniques to cultivate rough lab diamonds that are identical to mined diamonds in chemistry, structure, and brilliance—only more sustainable and ethically sourced.

Polishing

Our skilled artisans in Surat expertly cut and polish each rough stone, ensuring every diamond meets our exacting quality standards.

Design & Manufacturing

Our skilled artisans in Surat expertly cut and polish each rough stone, ensuring every diamond meets our exacting quality standard.

Direct-to-Consumer (D2C)

Finally, we bypass typical third-party retail channels and deliver our pieces straight to you—maintaining cost-efficiency and direct communication along the way.

Our Commitment to You

Quality & Transparency

Every diamond is cut and polished to perfection, with clear grading information from IGI.
Fair Pricing

By removing multiple intermediaries, we ensure you pay for the value of the diamond, not the markups.
Sustainability & Ethics

Lab-grown diamonds minimize environmental impact and eliminate ethical concerns often associated with mined diamonds.

Fair Pricing & Higher Value

When people buy diamonds at regular jewelry stores, the store often charges a veryHigh Margin When you try to sell your jewelry back, they tend to offer a significantly lower buy-back price. Because we don’t rely on multiple middlemen and keep our pricing transparent, our pieces maintain stronger value over time.

Lifetime Free Upgrades

We also offer lifetime free upgrades on any jewelry you purchase from us. That means you can bring your Civia Jewel piece back to us at any time, and we’ll give you store credit to upgrade to a higher-value item. For example, if you initially bought a ring for $1,000 and after three years you want to upgrade to a ring priced at $3,000, you can return your original ring to us. If we’re currently selling that same ring for $1,200, you’ll only pay the difference—$1,800—for your new piece.
By growing our own diamonds and removing traditional markups, we give you more than just stunning jewelry—we give you peace of mind that your purchase holds meaningful value for years to come.
Join us at Civia Jewel and experience a new era in diamond jewelry—one defined by transparency, innovation, and genuine value. Let us help you celebrate life’s memorable moments with exquisite, ethically grown diamonds that are as brilliant as the future we envision together.